商业品牌VI重塑设计训练视频教程 Rebranding Workflows in Illustrator and Photoshop

本视频教程是由Pluralsight机构出品的商业品牌VI重塑设计训练视频教程，时长：1小时44分，大小：330 MB，MP4高清视频格式，教程使用软件：Photoshop CC 2015 and illustrator CC 2015，作者：Gary Simon，共15个章节，语言：英语。

Pluralsight Rebranding Workflows in Illustrator and Photoshop
It's difficult enough to design an identity for a new company, but when you're tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you're going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you're rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.